SEO (Search engine optimization)
What is SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine - Wikipedia.
Search engines normally takes the following into account when determining ranking of keywords:
- Relevancy of content.
- Number of links to website.
- Freshness of content.
The advantages of SEO includes:
- Bringing a targeted audience to your website.
- Having your site displayed above competitors.
- No cost per click.
- Increase brand awareness.
- Visible ROI after a few months.
| Available Packages | Basic | Standard | Premium |
|---|---|---|---|
| Keyword research & Benchmarking report | Yes | Yes | Yes |
| Implementing custom SEO strategy | No | Yes | Yes |
| Linking structure setup | Yes | Yes | Yes |
| Sitemap modifications and Google algorithm checking | No | No | Yes |
| Monthly Review | No | No | Yes |
| Pay per click marketing | No | Yes | Yes |
| Website Optimization | No | Yes | Yes |
| SEO Content Creation & Refinement | Yes | Yes | Yes |
| Website submission to major search engines | Yes | Yes | Yes |
| XML sitemap generation & robots.txt | Yes | Yes | Yes |
| Monitoring analysing and reporting | No | No | Yes |
| Feature | Explanation | Basic | Standard | Premium |
|---|---|---|---|---|
| Keyword research & Benchmarking report | Keyword research involves finding keywords that users mostly search for when looking for your product / service. | 10 Keywords | 20 Keywords | 30 Keywords |
| Implementing custom SEO strategy | The SEO process is not one that can be designed and then fitted to numerous clients, the process will be unique and addressed in a way to assure a quality output at the end of the day that is relevant to the industry in question. | N/A | 15 Pages | Entire site. |
| Linking structure setup | Link development strategies help you establish a network of relevancy. High-quality links from recognized, well-respected sites will help you get noticed by search engines and direct visitors to your site. | Yes | Yes | Yes |
| Sitemap modifications and Google algorithm checking | In the early days of SEO, sites would swap links in order to gain mutual boosts in rankings. As search engines like Google began to refine their algorithms, reciprocal linking lost its allure. Nowadays, one-way links are much more valuable to your site. One-way text links from powerful sites as well as embedded links from blog postings can also help you build a network of relevancy. | N/A | N/A | Entire site |
| Monthly Review | Monthly analysis of the campaign and updating & refining the search results and keywords used | N/A | N/A | Entire site |
| Pay per click marketing | When used appropriately, quality PPC advertising can increase your rate of return, introduce targeted traffic to your site and increase your sites visibility within your industry. Capitalize on these malleable, cost-effective traffic strategies. | N/A | Depends on customer. | Depends on customer. |
| Website Optimization | Organizing the pages of your site into logical, easy-to-follow themes will make your site easier to crawl. Crawling refers to the technique search engines use to gain information on websites and index this information to allow searches to be done via the search engine | N/A | 3 pages per month | 5 pages per month |
| SEO Content Creation & Refinement | Fresh, informative and original content is your ticket to better rankings, increased traffic and long-term online relevancy. By adding substance to your online presence, you'll create a rich Internet landing platform, improving your search engine placement. | N/A | 1 page per month. | 3 pages per month. |
| Website submission to major search engines | Joomza will submit your site to popular directories within major search engines. By affiliating your site with a broader network of popular Web pages, you will enhance your site's visibility and relevancy. | Yes | Yes | Yes |
| XML sitemap generation & robots.txt | By configuring the XML sitemap we modify your source code in order to the make the code more search engine friendly. We place specific, targeted keywords in the titles, tags, subheadings and META descriptions of your Web pages. | Yes | Yes | Yes |
| Monitoring analysing and reporting | Please see the segment below, this report will be done on a monthly basis. | Yes , without advice on improving current ranking. | Yes, without advice on improving current ranking. | Yes, with advice on improving current ranking. |
Ranking reports
Once our SEO efforts are underway, you will be able to track the development of your search engine account with detailed ranking reports. By monitoring the progress of your SEO strategy, you can adjust your plan at will. At any time, you can choose to remove or introduce specific keyword phrases in order to maximize the benefits of improved rankings. An example of the type of ranking report you can expect is as follows:
Snapshot of website traffic
Overall traffic performance compared to the previous week:
Dashboard:
Origan of traffic:
Sources of traffic:
Visitors:
Top 10 traffic sources:
Reports for the premium package will be accompanied with a text explanation of what the report means and what corrective future actions needs to be taken to further improve the results.
Pay per click ads:
Alongside your SEO campaign a PPC campaign can be run, the traffic from organic (thus traffic coming from Googles' "non-paid for" search results) will be compared to the traffic coming from artificial (paid for ads) to establish which keywords can be used to gain a bigger market share. The amount spent on PPC depends on the customer although Joomza will be able to advise customers on the amount that should be considered for a successful campaign.
Please feel free to contact us for any information you require.